A simple logo - like my very own C3 logo - is typically characterized by minimalistic design elements, clean lines, and a straightforward composition. Simple logos also often feature a basic color palette, uncomplicated shapes, and clear typography. These logos are easy to recognize, memorable, and versatile, making them well-suited for various applications across different media.
A complex logo is characterized by more intricate design elements, multiple colors, detailed graphics, and elaborate typography. Complex logos may include intricate patterns, textures, shading, and fine details. These elements can make them visually appealing but also more challenging to reproduce (scale) accurately across different media and sizes.
Logos will come with color/black/white versions, in PNG, PDF, SVG and/or Ai file types. I will also create three (3) product mock-ups, and a one-sheet brand guide. Includes three (3) revisions.