Think About It: Why Your Biz Needs to Get Off the Fence on Social Issues
Here's the hard truth: In today's climate, customers aren't just buying products - they're aligning themselves with brands that reflect their values. If you stay silent on major social justice issues, you risk coming across as indifferent, neutral, or even complicit…
Learn With Me: How Brands Use the Psych of Color to Brainwash You (Or Something Like That)
You know that little pang of hunger you get when you see a big red logo? Or how certain color combinations just scream "luxury" or "eco-friendly"? That's the power of color psychology in marketing, folx…
Think About It: Why Are YOU Loyal?
When you think about the companies you're most loyal to, I bet that loyalty has nothing to do with their sales numbers, how many employees they have, or even - let's be totally honest here - their product or service…