BRAND STRATEGY

My Brand Strategy packages are project-based engagements that are all about collaboration and building your brand from scratch - or refining your current brand identity. We'll team up to create every essential element and deliverable you need, agreed upon right from the start. This might include designing your visual identity—logo, color palette, typography—and nailing down your brand messaging, tone of voice, and positioning. We could even build you a shiny new website, marketing materials, or other branded assets to ensure you make a killer first impression.

Once we’ve ticked all the boxes and brought your brand to life, our Brand Strategy project wraps up. You’ll walk away with a cohesive, well-defined brand and everything you need to start promoting it consistently.

NOTE: All packages below include the standalone Brand Genesis Workshop. If you have already completed Brand Genesis, the cost will automatically be applied toward whatever larger package you choose.

(Looking for Brand Coaching instead? I do that, too!)

Please get in touch to discuss the packages described below, and their pricing, or review what you can expect from the process!

BRAND STRATEGY

  • A single pink and yellow dahlia bud.

    The Brand Birth - Starter Brand Strategy Package

    Let’s tell a story. We’ll connect on Google Meet or in person over coffee (if you’re local!) for your Brand Genesis Workshop. You’ll tell me about yourself and your business, and answer some questions. Together, we’ll uncover your brand’s identity, its voice, and the story it’s going to share with customers. As part of this package, we’ll develop your logo and color palette, and you’ll receive a simple one-sheet style guide (fonts, colors).

    -Logo design work will include two (2) concepts with one (2) revisions

    IDEAL FOR: Aspiring entrepreneurs, small businesses, and startups looking to ignite their brand identity. The Brand Birth - Starter Branding Package includes a brand strategy session, logo design, color palette selection, and basic brand style guide. Perfect for clients who want to kickstart their branding journey and make a memorable first impression.

  • A single pink and yellow dahlia.

    The Brand Expand - Standard Brand Strategy Package

    This package will include everything from the Starter package, plus:

    -Logo design work will now include three (3) concepts and three (3) revisions

    -Brand discovery will include market research

    -Business card design with two (2) concepts and two (2) revisions

    -Stationery design (letterhead and envelope) with two (2) concepts and two (2) revisions

    IDEAL FOR: Growing businesses and organizations ready to elevate their brand presence. The Brand Expand - Standard Branding Package is tailored for clients aiming to stand out in a crowded market and connect with their target audience on a deeper level.

  • A field of fully-bloomed pink and white dahlias.

    The Brand Evolution - Premier Brand Strategy Package

    This package will include everything from the Starter and Standard packages, plus:

    -Social media review/consult

    -Website revision/overhaul*

    IDEAL FOR: Established brands seeking a transformative brand evolution and strategic repositioning. The Brand Evolution - Premier Branding Package includes visual identity overhaul, brand voice refinement, brand collateral design, social media (up to two accounts) review/consult, and a website revision or overhaul*. Designed for clients ready to revolutionize their brand and make a lasting impact in their industry.

    *NOTE: Designing a brand new website will require additional fees.

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